SpeakingBrian Fenn · illogicalproject
Two signature talks below, plus custom topics shaped to your audience. Available as keynotes, panels, firesides, and workshops. In person and remote, US and international.
Signature talk · 01
For
Retail and commerce leadership · CMOs and CDOs · ecommerce executives · retail product teams.
How Nike stood up a digital demand engine in mainland China during the COVID retail collapse — and what every retail platform should learn from it. The WeChat ecosystem play, the COVID-era social-selling channel, and the 20% retail-share lift while traditional channels were dark.
Signature talk · 02
For
Engineering and design leadership · CTOs and Heads of Design · founders scaling globally · ops leaders.
Scaling design and product across continents without losing craft, voice, or velocity. The Greater China studio build from 2 to 120+, the operating model that survived the platform overhaul, and what transfers to teams a tenth the size.
Brian Fenn is a senior product and design leader with 25 years building commerce, retail, and platform systems at scale.
Senior Director roles across Nike and Dick's Sporting Goods; earlier work at Amazon and Microsoft. Founder of illogicalproject. Maker of Detent (coffee + computer vision). Two Nike Maxim Awards. Available for keynote, panel, fireside, and half-day workshop formats.
Pick a slot for a 30-minute discovery call. We'll talk audience, format, topic, and what would make the talk land at your event.
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Or send a brief. Useful when you already know the shape and just need to start the conversation.