Work with me

Earned intuition, put to work.

Instinct with receipts, put to work three ways: compressed into coaching, rented by the day as advisory and fractional leadership, or written down as the frameworks. Twenty-five years across Nike, Amazon, Microsoft, and Dick's, now spent on the people doing the work.

For individuals For teams & companies

Brian FennFounder & Principal

The method

Earned Intuition

Instinct with receipts.

Not a gut feeling. The opposite. You earn the ability to know what to do. The call comes fast because the homework is already done, and the receipts are there if anyone asks.

Every framework gets you to the obvious answer. The calls that matter start one step past it, where the framework runs out. What you use there is not a guess. It is intuition you earned: the reps, the ownership, the pattern recognition that only comes from having been wrong enough times to know better. That is the illogical project.

Read the frameworks

For individuals

For the PM already operating at the next level. We make it undeniable, and earn the intuition that makes the call the next time.

Coaching · The Arc · 90 days

Earned intuition, compressed.

The leveling-up engagement.

Senior PMs whose work already operates a level above their title, and who are tired of waiting for the org to notice.

Twelve weekly working sessions across 90 days, plus unlimited async between them. You name one outcome on day one and everything points at it: the promotion narrative, the two or three craft gaps holding you back, and making the next level undeniable. One container, one finish line.

12 weekly sessions · 90 days

Coaching · Ongoing

Earned intuition, on call.

The monthly thinking partner.

Directors and the recently promoted who need a standing outside read, not a curriculum.

Four 45-minute sessions a month, plus async. A peer who has operated at the scale you are navigating, on call for the decisions you cannot make from inside the building. More time in the room than the usual monthly retainer, by design.

4 × 45 min / month + async

For teams & companies

Senior product leadership on the team, before you can hire it full-time.

Advisory · Company

Earned intuition, rented by the day.

Advisory retainer.

Founders and heads of product who want a senior operator in the room a few hours a week.

Standing access to someone who has built and scaled product orgs through the exact transitions you are hitting now. Org design, platform bets, the board-prep narrative, the call you want stress-tested before you commit.

A few hours / week · ongoing

Fractional · 1–2 days / week

Earned intuition, embedded.

Fractional product leadership.

The version most teams start with.

Teams that need a head of product now, not at the end of a six-month search.

I step in part-time to lead the function: set the strategy, level up the PMs, and ship the thing that is stuck. One to two days a week, embedded in the team, accountable to outcomes. The fastest way to put senior product leadership on a team that cannot yet hire it full-time.

1–2 days / week · embedded

Workshop · Half-day

Earned intuition, taught live.

Team workshop.

Product orgs that want to install one shared way of thinking, fast.

A half-day built on one framework your team will use the next morning. The kill rate. The five signals. Why matching is broken. Run it for the PM team, or for the leadership offsite.

Half-day · onsite or remote

Speaking · Keynote & panel

Earned intuition, out loud.

Speaking.

Conferences and communities that want a talk with an actual point of view.

Keynotes and panels on product leadership, scale, and what the AI era really changes about the craft. Talks delivered inside Nike, Amazon, and Microsoft.

Keynote · panel · fireside

Engagement pricing is scaled to scope and shared on the first call. The point of that call is to figure out whether I am the right person for what you are trying to do. If I am not, I will tell you, and point you to who is.

Not sure which rung fits? Tell me where you are. I will point you to the right one.