I build product people and teams.

Arrived in Shanghai with two people and a mandate to build Nike's in-region digital capability from scratch, then scaled it to 120+ across product, design, and engineering. Led the full migration of every consumer experience into China-resident infrastructure for PIPL compliance while running three simultaneous platform partnerships: Alibaba on Tmall, Tencent on WeChat, Riot Games on the League of Legends Pro League. The WeChat mini-program won the Maxim Award, Nike's top org honor, and the China-for-China regulatory migration was a Maxim nominee. When COVID took every traditional retail channel dark, the WeChat platform was already built, and demand grew 20 percent through the collapse.

Defined and led the hardware and digital modernization strategy across an 800+ store physical footprint and 40,000+ teammates. The initiative shifted enterprise compute to the cloud and deployed a proprietary, home-built POS ecosystem to 100 percent of the fleet. Consolidating dozens of disparate operational apps into a unified mobile suite, backed by a central enterprise design system, AI labor scheduling, and advanced RFID, cut friction for frontline teams while driving gains in operational scale, inventory accuracy, and loss prevention.