Brian Fenn · Dossier · May '26
The work, in full.
The seam changes shape from one chapter to the next. The work doesn't. Twenty-five years, six companies, three continents.
Tenure
21 YEARS
Roles
8 · 6 CASE STUDIES
Side Artifacts
3
Awards
4
Eight chapters. Six open into a full case study — click any row. Two are short briefs (early infra).
Scope
800+
Stores · 40,000+ teammates
Reach
100M+
Monthly active users
Team build
10×
2 → 120+ across three continents
Conversion
90%+
Mobile checkout · 0-to-1 HOI NYC
Funnel lift
10–20×
Lead-to-project conversion
Lead conv.
6×
First-to-market pre-approval
Scope
Intl
Enterprise — under NDA
○ Short brief
NOT A CASE STUDYBrief on request →Tenure
10 yr
Bing brand · MSN channels
Detent
AI coffee app that scans a bag and pushes a brew profile to a Fellow Aiden. Built solo with Claude. iOS + web, live on the App Store.
The Chivalrous Walrus
An AI-narrative project. Long-form prose generation with hand-tuned character continuity.
Bottle & Flame
Long-running editorial practice on wine, food, and place. The room where the typographic muscle gets trained.